Optimizing the Last Mile Delivery Operations

Client Name: Asian Paints Limited

Industry: Paint

Asian Paints Limited is an Indian MNC headquartered in Mumbai. Founded in early 1945, the company is mainly involved in the manufacturing, selling and distribution of paints, coatings. It is the largest paint producer in India and the third largest in Asia. It runs a state-of-the-art supply chain system which uses cutting edge technology to integrate all its plants, distribution centers, outside processing centers and branches in India.

Scale of the Project:

Implemented for over 1300 vehicles spread over 120 distribution depots across India

Implementation Time:

3 months

In the paints industry, the last mile delivery is an important stage which governs the efficiency of the supply chain and customer satisfaction. As part of this secondary movement, Asian Paints SCM Team focused on addressing the problems related to

Delivery Compliance: Confirming the delivery, the place, time and quantity of delivery was a major constraint for the depot team

Vehicle Utilization: Due to lack of visibility of vehicles, detention at depot and customer location coupled with longer turnaround durations used to result in low utilization of vehicles dedicated to the depot

SOLUTIONS

  • 1. Mobile App based GPS Tracking
  • 2. One Click Shipment Visibility to Customer via SMS of Tracking URL
  • 3. ERP Integration for Shipment Assignment
  • 4. Electronic Proof of Delivery with SMS based Validation
  • 5. Delivery Compliance Monitoring
  • 6. Customer Feedback Mechanism
  • 7.Transporter Performance Reports

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